Authoritative content that establishes a site as an expert in its niche is a key ranking factor. Sites that provide authoritative, in-depth content are more likely to rank higher than those with thin or shallow content. User experience Another benefit of cloud computing is its cost-effectiveness. By using cloud services, businesses can avoid the costs of purchasing and maintaining their own servers and infrastructure. This can lead to significant savings on hardware, software, and maintenance costs, making cloud computing an attractive option for businesses of all sizes.